Reach your next level as a developer marketer

With our mix of expert coaching and training, you'll gain the skills and support you need to connect authentically with developers and accelerate your career.

✅One-on-one coaching: Expert sessions cut straight to the answers so you see results from day one.
✅Get certified: Enhance your skills with expert video lessons and personalized assignments to fast-track your success.
✅Actionable frameworks: Learn practical developer marketing frameworks to confidently tackle tactical and strategic challenges.
✅Insider knowledge: Gain practical insights and real-world advice from industry experts through live drop-in sessions.

Unlock your full potential as a developer marketer

Developer Marketing in Practice seamlessly combines expert-led modules with personalized coaching, ensuring you build a strong foundation while receiving targeted advice exactly when you need it.

Plus, you’ll never be on your own—you'll have the chance to connect with a vibrant community of like-minded professionals, where you can share insights, ask questions, and grow together.

A young man wearing a white t-shirt and ripped jeans, sits at an outdoor café table with a laptop in front of him. He is smiling and holding his hand to his face, looking engaged with what is on the screen. A cup of coffee is placed next to the laptop, and the setting is cozy and surrounded by greenery, with soft sunlight filtering through the trees.

A group of three diverse professionals engaged in a conversation near large floor-to-ceiling windows in a modern office setting. The group includes a man in a suit leaning casually against the window with a glass in hand, another man wearing glasses and business attire, and a woman in a wheelchair holding a tablet. The scene reflects a professional and inclusive environment, with natural light streaming in from the windows.

How it works

Developer Marketing in Practice is a hybrid training and coaching program. It lets you learn at your own pace to gain a certificate in developer marketing and access six months of coaching from industry experts.

Learn at your own pace

Gain your certificate in developer marketing by taking video lessons, quizzes, and assignments when it suits you.

Dedicated monthly coaching

A call just for you every month to help you stay on the right track and get answers to practical questions.

Live expert drop-ins

Themed drop-in sessions let you learn directly from industry experts. Can't make the live session? No worries, watch the video.

Team workshop and dev marketing helpline

Boost plan only: Get an exclusive dev marketing strategy workshop for your team and 12 months of support through our dev marketing helpline.

A chalkboard-style drawing of a rocket launching into space, with a hand holding a piece of chalk to complete the illustration. The rocket is depicted with white chalk lines, with clouds at the bottom and stars in the background. The scene conveys a sense of creativity, innovation, and launching new ideas.

Course content

What you'll learn in Developer Marketing in Practice.

Embrace the developer mindset

Build a deep understanding of how developers think, so you can communicate with authenticity and impact.

Learn the right metrics

Optimize your efforts and report metrics that matter to company management and board members.

Create engaging content

Craft compelling, credible content that resonates with developers and supports your marketing strategies.

Excel in events

Drive engagement and measurable success with existing developer events and decide when to organize your own.

Discover paid opportunities

Understand the nuances of advertising, sponsorships, and working with developer influencers to amplify your reach.

Build healthy communities

Nurture strong developer communities and partnerships that foster trust, loyalty, and advocacy.

Advance professionally

Receive personalized real-time support and guidance from industry experts in developer engagement.

Your course leaders

Join Adam, Matthew, and expert guests who'll draw on their experience to give you real-world insights into the practice of developer marketing.

Adam DuVander

Founder, EveryDeveloper

Adam is the author of two developer marketing books and works with clients to create compelling content.

Matthew Revell

Founder, Hoopy

Matthew is the creator of DevRelCon and works with clients worldwide to help them reach developers.

Apply to secure your place today

Choose the right plan for your developer marketing career.

Launchpad

One-on-one coaching.
Get certified in developer marketing.

Six months of one-on-one coaching calls for you
Learn at your own pace developer marketing training
Developer marketing certification
Live expert Q&A drop-ins
Six months access to our professional community

Apply to join

Boost

12 months coaching. Dev marketing helpline.
Strategy workshop.

Dev marketing helpline: 12 months access
Developer marketing strategy workshop
Twelve months of one-on-one coaching calls for you
Learn at your own pace developer marketing training
Developer marketing certification
Live expert Q&A drop-ins
Twelve months access to our professional community